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GoodCall: Staff Augmentation for an AI Phone Agent

AI / Business CommunicationsCalifornia, United States
GoodCall homepage showing Gabi building an AI phone agent and a sample call on a phone, cover for our GoodCall staff augmentation case study

Project overview: staff augmentation for an AI phone agent

GoodCall is an AI answering service and receptionist for businesses. We provided staff augmentation: our engineers joined GoodCall's development team and built the AI phone agent with them.

About GoodCall

GoodCall is an AI answering service and receptionist for small businesses, and for larger teams, including contact centers. The product on goodcall.com is an AI voice agent that answers every call.

Staff augmentation for GoodCall's development team

We provided staff augmentation for GoodCall. Our engineers joined GoodCall's development team and built the AI phone agent with them. GoodCall led the product. Our people worked alongside GoodCall's own team.

What the phone agent does

The agent holds a real conversation, around the clock. On a call it can:

  • Sort the call. Work out who is calling and why: a new customer, someone the business already knows, something urgent, or spam.
  • Ask the useful questions. What they want, where, when, and whatever else the business told the agent to collect.
  • Capture the lead. Take down the details and send them by text and email as the call ends.
  • Book a time. Check a calendar, offer times that fit, and put the appointment on the calendar.
  • Update the CRM. It connects to tools such as Google Calendar and HighLevel, and can write the record into the business's own system.
  • Hand off the rest. When it cannot answer, it transfers the call, takes a message, sends a link, or schedules a callback, and tells the business what it heard.

Callers are told they are speaking with an AI assistant. A business can forward the number customers already know, or pick a new local number.

Gabi builds the agent

Gabi is the agent that builds the phone agent. A business describes itself in plain words, by typing or talking, or hands Gabi a website. Gabi writes the greeting, the questions, and the steps, runs practice calls, and publishes the change when the business says so. The business can change the name, the voice, and the greeting later, and can roll back to the last version.

Staff augmentation for product teams

Staff augmentation adds experienced engineers to the team the company already has, under that company's leadership and process. Our article on staff augmentation: why, when and how covers when it makes sense. We also build AI products through AI app development. Through Maxiom.dev you can get staff augmentation services or hire a dedicated development team.

Project inquiry

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The Challenge

GoodCall was building an AI phone agent that answers business calls, and it needed engineers who could join its development team and build the product with them.

Our Solution

We provided staff augmentation. Our engineers joined GoodCall's development team and built the AI phone agent with GoodCall's own team.

Technologies Used

Staff AugmentationSoftware DevelopmentAI

Why Maxiom?

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Frequently asked questions

What did Maxiom do for GoodCall?

We provided staff augmentation. Our engineers joined GoodCall's development team and built the AI phone agent with them. GoodCall led the product.

What is GoodCall?

GoodCall is an AI answering service and receptionist for businesses. Its phone agent answers every call. Gabi builds and runs that agent from a plain description of the business.

What does the phone agent do on a call?

It sorts the caller, asks the questions the business needs answered, captures the details, can book a time on the calendar, can update a CRM, and hands off when it cannot answer.

What is Gabi?

Gabi is GoodCall's agent that builds the phone agent. You describe the business in plain words, and Gabi sets up the greeting, the questions, and the steps, then tests them before publishing.

What tools does the agent connect to?

It connects to tools such as Google Calendar and HighLevel, and can write the record into the business's own system.

What is staff augmentation?

Staff augmentation means adding outside engineers to your own team. They work with your people, under your direction, and you keep ownership of the product. Read more in our guide to staff augmentation: why, when and how.

Can a business keep its existing phone number?

Yes. A business can forward the number customers already know, or pick a new local number that the agent answers.

Can Maxiom add engineers to our product team?

Yes. Through Maxiom.dev we offer staff augmentation services and dedicated development teams.