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Genesys Impact: UI/UX Redesign for an IT and Data Center Firm

IT Services / Data CentersWashington, DC
Genesys Impact homepage with a data center photograph and the line about technology solutions for schools, governments and businesses

Project overview: a UI/UX redesign of the Genesys Impact website

Genesys Impact is an IT and data center firm. It delivers technology solutions for schools, governments, and businesses. We did a UI/UX redesign of the Genesys Impact website.

About Genesys Impact

Genesys Impact is an IT and data center firm. It delivers technology solutions for schools, governments, and businesses: assess the infrastructure in place, design what is needed, and implement it.

A UI/UX redesign of the website

We did a UI/UX redesign of the Genesys Impact website. The job was the structure, the hierarchy, and the way a buyer moves from what the firm does to a market, a service, and a way to start a conversation.

What the redesign had to make obvious

Genesys Impact's buyers are facilities and technology leaders in schools, government, and business. The site has to show them, quickly:

  • Who the firm is. An IT and data center partner for schools, governments, and businesses.
  • How an engagement starts. An assessment of hardware, software, network, and security, then the short-term and long-term needs.
  • Which markets it serves. Education, healthcare systems, transit, federal work, and hospitality, so each buyer can find their own situation.
  • A next step. A technical buyer who understands the offer should be able to start a conversation from the page they are on.

Designing a site for a technical buyer

The redesign leads with the firm's own sentence: technology solutions and data centers for schools, governments, and businesses. Services follow in the order a buyer cares about them, from the assessment through implementation. Market stories come after that, so a school technology director and a federal contractor can each find their situation.

The site also has to work on a phone. A clear hierarchy, short sections, and a visible way to get in touch matter for someone reading on a job site or in a school hallway.

UI/UX design

We do this as UI/UX design and, when you want the site built as well, web development. To add designers to your own team, you can hire UI/UX designers through Maxiom.dev.

Redesigning a company website that has to explain technical work?

Tell us who buys, what they need to understand in the first minute, and where the current site makes them hunt. On a 30-minute call we will tell you how we would approach the redesign.

Project inquiry

Tell us what you are trying to ship

Response within 1 business day

The Challenge

Genesys Impact sells technical work: infrastructure assessments, technology implementation and data center services. The website has to explain that clearly to school systems, government agencies and businesses that are comparing IT partners.

Our Solution

We redesigned the Genesys Impact website so the firm, its services and the markets it serves read clearly from the first screen.

Technologies Used

UI/UX DesignWebsite RedesignWeb DesignResponsive Design

Why Maxiom?

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Frequently asked questions

What did Maxiom do for Genesys Impact?

We did a UI/UX redesign of the Genesys Impact website.

What is Genesys Impact?

Genesys Impact is an IT and data center firm. It delivers technology solutions for schools, governments, and businesses, including infrastructure assessment, implementation, and data center services.

What should an IT services website make obvious?

Who the firm is, how an engagement starts, which markets it serves, and how to get in touch. The Genesys Impact redesign puts that hierarchy first.

Does the redesign work on a phone?

Yes. The hierarchy, short sections, and a visible way to get in touch are meant to work for someone reading on a phone as well as at a desk.

What did the Genesys Impact redesign cover?

The structure and hierarchy of the website: who the firm is, how an engagement starts, which markets it serves, and how a buyer starts a conversation.

Who is the Genesys Impact website for?

Facilities and technology leaders in schools, government, and business who are comparing IT and data center partners.

Can Maxiom redesign a company website?

Yes. We do UI/UX design and, when you want it built, web development.

How do engagements start?

With a 30-minute call about your site, your buyers, and your timeline. After that we send a written scope.