BrokerBlocks: A Remote Team for Real Estate Follow-Up Software
Project overview: remote engineers for a real estate product
BrokerBlocks helps real estate teams follow up with leads from inside their CRM, with personalized email and text. We provided staff augmentation, a managed remote team, and product development, including quality assurance.
About BrokerBlocks
BrokerBlocks is software for real estate teams. It reads lead activity in the CRM and helps agents send personalized follow-up by email and text. The product works inside Follow Up Boss and BoldTrail, and it also connects to Google Workspace. Agents get a recommended next step and ready-to-send messages matched to where the lead is in the conversation.
The challenge: more engineers on a live sales product
A follow-up product only helps if agents actually use it. BrokerBlocks had to keep the experience clear for real estate professionals while the product grew: which leads to contact, what to send, and when. That takes ongoing development and a quality bar the sales team can trust.
The company needed engineering capacity it could add without standing up a whole new hiring process first.
What we provided
We provided staff augmentation, a managed remote team, and development for BrokerBlocks. The engagement included quality assurance, so releases held up for the agents using the product.
The remote engineers worked on the software itself: the capabilities real estate teams use to manage leads and send follow-up. The goal of the collaboration was a product that stays usable while the feature set grows.
What the product has to get right
- The CRM stays the system of record. BrokerBlocks works inside Follow Up Boss and BoldTrail. Agents keep the CRM they already run.
- Follow-up matched to the lead. The product uses lead activity to suggest the next action and to draft email, text, and other messages.
- Something an agent will send. A recommendation only matters if it is ready to use in the middle of a sales day.
- Quality on every release. Our work included quality assurance alongside development, so new behavior did not break the path agents already knew.
A remote team for a product you already have
Need more engineers on your product team? We can add staff augmentation or a dedicated development team, and we build real estate software too.
Need engineers on a product your team already owns?
Tell us the product, the stack, and where the team is thin. On a 30-minute call we will tell you how a remote team would join the work.
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Why Maxiom?
- Software since 2002
- $100M+ in contract value
- 221+ clients
- Top-rated on Clutch
Frequently asked questions
What is BrokerBlocks?
BrokerBlocks is software for real estate teams. It reads lead activity in the CRM and helps agents send personalized follow-up by email and text. It works inside Follow Up Boss and BoldTrail.
What did Maxiom do for BrokerBlocks?
We provided staff augmentation, a managed remote team, and product development, including quality assurance.
How did the remote team work with BrokerBlocks?
The engagement added remote engineers and a managed team to the development already underway, with quality assurance on the work.
How does BrokerBlocks use the CRM?
It works inside Follow Up Boss and BoldTrail, and it connects to Google Workspace. Agents keep their CRM and get recommended next steps and ready-to-send messages from the lead activity already there.
What kind of follow-up does the product create?
Personalized email, text, and other messages, plus a recommendation for which lead to contact and what to send.
Why include quality assurance on a staff augmentation engagement?
Agents use the product during a sales day. Quality assurance is how new development stays reliable for that workflow.
Can Maxiom add a remote team to our product?
Yes. Through Maxiom.dev we provide staff augmentation and dedicated development teams.
How do engagements start?
With a 30-minute call about the product, the stack, and where the team is thin. After that we send a written scope.