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ASH: Personify ERP and a DNN Ecommerce Website

Healthcare / Professional SocietyWashington, DC
American Society of Hematology homepage with the line Conquer blood diseases, cover for our ASH Personify ERP and DNN ecommerce case study

Project overview: Personify professional services for ASH

The American Society of Hematology is the professional society for clinicians and scientists working to conquer blood diseases. We provided Personify professional services: custom work on ASH's Personify ERP, and we built their DNN-based ecommerce website.

About the American Society of Hematology

The American Society of Hematology (ASH) is the professional society for clinicians and scientists working to conquer blood diseases. Members use ASH for education, meetings, and publications, and for dues, events, and the materials the society sells.

Personify professional services

We did custom work on ASH's Personify ERP, and we built their DNN-based ecommerce website.

Personify is the ERP professional societies use to run membership, meetings, committees, and commerce in one system. DNN, formerly DotNetNuke, is the content management platform the public website runs on. It is built on Microsoft .NET. The ecommerce site is where members and customers browse and buy. The ERP is the record of who they are and what they purchased.

Custom work on the Personify ERP

Who can join, how a meeting registration is sold, and how a publication order is tied to a member all have to follow ASH's own rules. Our custom work on the Personify ERP fits that system to ASH.

A DNN-based ecommerce website

We built ASH's ecommerce website on DNN. The public site and the store live on one platform, on the Microsoft stack Personify already uses. Members get a website where they can find and buy what the society offers. Staff get a store they can run beside the member system.

Why the website and the ERP have to meet

Members join, register for a meeting, and buy a book or a recording, and they expect one account to know who they are. Personify holds the membership and the order. The DNN site is the front door. Custom work on both keeps a purchase on the website from turning into a manual entry in the back office.

  • One member record. The person who buys is the same person who belongs.
  • A store staff can run. Products, prices, and pages live in the systems the society already uses.
  • A public site that can sell. Education and publications have to be easy to find and buy.

Personify and DNN

If your association runs on Personify, or you need a DNN ecommerce website in front of it, tell us how membership and the store work today. Healthcare product engineering is at Maxiom Labs. Our software development page covers the wider practice.

Running an association on Personify?

Tell us how membership, meetings and the store work today. On a 30-minute call we will tell you what we would customize in Personify and how we would build the DNN ecommerce website in front of it.

Project inquiry

Tell us what you are trying to ship

Response within 1 business day

The Challenge

ASH serves a global membership with education, meetings, publications and the products members buy from the society. Those operations depend on Personify, the association ERP, and on a website that can sell and deliver what members need.

Our Solution

We did custom work on ASH's Personify ERP and built their DNN-based ecommerce website.

Technologies Used

Personify ERPPersonify Professional ServicesDNN (DotNetNuke)Ecommerce

Why Maxiom?

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Frequently asked questions

What did Maxiom do for the American Society of Hematology?

We provided Personify professional services. We did custom work on ASH's Personify ERP and built their DNN-based ecommerce website.

What is the American Society of Hematology?

ASH is the professional society for clinicians and scientists working to conquer blood diseases. Members use it for education, meetings, publications, and the products the society sells.

What is Personify?

Personify is the ERP many professional societies and associations use to run membership, meetings, committees, and commerce in one system.

What is a DNN ecommerce website?

DNN, formerly DotNetNuke, is a content management platform built on Microsoft .NET. A DNN ecommerce website is the public site and store built on that platform, where visitors read, join, and buy.

What does custom Personify work mean for ASH?

The ERP is changed to match how ASH runs: who can join, how meetings and products are sold, and how the website and the member record stay in step. That custom work was paired with the DNN ecommerce website we built.

Why do the website and the ERP have to share a member?

A member who buys on the website is the same person who belongs. Personify holds the membership and the order. The DNN site is where they browse and buy. Custom work on both keeps that purchase from becoming a manual entry in the back office.

Can Maxiom take on a Personify and DNN project?

Yes. Tell us how membership, meetings, and the store work today. We will tell you what we would customize in Personify and how we would build the DNN ecommerce website.

How do engagements start?

With a 30-minute call about your association, your Personify system, and your timeline. After that we send a written scope.