← Back to Case Studies

AABB: Personify ERP, DNN Ecommerce, and the Socious Go-Live

Healthcare / Professional AssociationBethesda, Maryland
AABB homepage for the Association for the Advancement of Blood and Biotherapies, cover for our Personify ERP and DNN ecommerce case study

Project overview: Personify professional services for AABB

AABB, the Association for the Advancement of Blood & Biotherapies, is the international association for transfusion medicine and biotherapies. We provided Personify professional services: custom work on their Personify ERP and a DNN-based ecommerce website. In June 2015, AABB went live on the Personify and Socious integration.

About AABB

AABB, the Association for the Advancement of Blood & Biotherapies, is an international association for transfusion medicine and biotherapies. It runs standards, accreditation, and education, and it sells the publications and programs its members use.

Personify professional services

We did custom work on AABB's Personify ERP and built their DNN-based ecommerce website.

Personify is the association ERP: membership, meetings, committees, and commerce. DNN, formerly DotNetNuke, is the .NET content management platform the public website and store run on. Custom ERP work fits Personify to how AABB enrolls members and sells. The DNN site is where those members and customers browse and buy.

June 2015: the Personify and Socious go-live

In June 2015, AABB went live on the Personify and Socious integration. AABB was the first nonprofit to go live on it.

We built that integration. Socious is online community software for associations. Personify is a Microsoft .NET and SQL Server system. Socious runs on a LAMP stack. The bridge between them is a REST API we designed and developed, which we called Maxiomify. It syndicates membership and committee information so the community platform and the association ERP stay in step. We announced the partnership, and AABB's go-live, in June 2015.

For AABB, the member community and the system of record are connected. A member in the ERP and a member in the community are the same person, with committee roles carried across.

The DNN ecommerce website

We built AABB's ecommerce website on DNN. Education, publications, and the other things an association sells need a public store, and that store has to know the member record in Personify. DNN keeps the content and the shopping experience on one .NET platform, beside the ERP.

Personify, DNN, and community software

If your association needs custom Personify work, a DNN store, or a community platform tied to the member record, tell us how those systems run today. For clinical product engineering, Maxiom Labs is our sister practice. Our software development page covers the wider practice.

Connecting Personify to the website and the member community?

Tell us how membership, the store and the online community work today. On a 30-minute call we will tell you what we would customize in Personify and how we would connect the DNN site.

Project inquiry

Tell us what you are trying to ship

Response within 1 business day

The Challenge

AABB runs membership, education, standards and commerce for a global community in transfusion medicine and biotherapies. That work sits in Personify, and the public website has to sell what members buy. AABB also needed its member community connected to that same system of record.

Our Solution

We did custom work on AABB's Personify ERP and built their DNN-based ecommerce website. In June 2015, AABB went live on the Personify and Socious integration we built, the first nonprofit to do so.

Technologies Used

Personify ERPPersonify Professional ServicesDNN (DotNetNuke)EcommerceSocious Integration

Why Maxiom?

Ready to start? Back to the inquiry form

Frequently asked questions

What did Maxiom do for AABB?

We provided Personify professional services: custom work on AABB's Personify ERP and a DNN-based ecommerce website. In June 2015, AABB went live on the Personify and Socious integration we built.

What is AABB?

AABB, the Association for the Advancement of Blood & Biotherapies, is an international association for transfusion medicine and biotherapies. It runs standards, accreditation, and education programs for donor and patient care.

What happened in June 2015?

AABB went live on the Personify and Socious integration. It was the first nonprofit to go live on that integration. We described the partnership in our June 2015 announcement.

What does the Personify and Socious integration do?

It connects Personify, the association ERP, with Socious, the online community platform. The REST API we built, Maxiomify, syndicates membership and committee information between them.

What is a DNN ecommerce website?

DNN, formerly DotNetNuke, is a content management platform on Microsoft .NET. AABB's ecommerce website is the public site and store we built on DNN, beside the Personify member record.

What is Personify?

Personify is the ERP professional associations use for membership, meetings, committees, and commerce. It runs on Microsoft .NET and SQL Server.

What is Socious?

Socious is online community software for associations. It runs on a LAMP stack. The integration we built connects it to Personify.

Can Maxiom connect Personify to a community platform or a DNN store?

Yes. Tell us how membership, the store, and the community work today. Clinical product engineering is at Maxiom Labs.