LeadingAge PA

LeadingAge PA is a trade association representing Pennsylvania not-for-profitsenior service providers. An Association of not-for-profit senior services.

Client Profile

LeadingAge PA is a trade association representing Pennsylvania not-for-profit organizations that provide housing, healthcare and community services primarily to the elderly. Founded in 1963, the Pennsylvania Association of Non-Profit Homes for the Aging – now LeadingAge PA – was established to provide education and a voice of advocacy for not-for-profit long term care providers.

DNN Evoq

Microsoft Dynamics CRM

UI / UX / Creative

Strategy & Analytics

Color Palette & Texture

	x	Burgundy #9f0033
	x	Prussian Blue #002C59
	x	Wild Willow #BFC55A
	x	Tulip Tree #EDAE3E
	x	Nepal #88B1BC

Photography Style

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Project Summary

LeadingAge PA was seeking a redesign of their website in order to maximize visual online presence, functionality and user experience (from both a member and content administration standpoint). Maxiom Technology utilized and integrated DNN Evoq Content and Microsoft CRM for their Content Management, Membership Management and eCommerce requirements.

To celebrate its 50 years anniversary LeadingAge PA partnered with Maxiom Technology to redesign and rebuild their web presence from the ground up.
The organization’s old site had not been updated in many years. The design and user experience was in dire need of an overhaul and the site was extremely hard to maintain. Integration with the organization’s Association Management System missed also the mark.