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New Year, New You: Updating Your Brand

New Year, New You: Updating Your Brand

The New Year is a prime time to update your company’s brand and re-position yourself in the marketplace. Changes to your core visual elements can help you connect with new customers as well as strengthen the trust your current loyal customers have towards your business.

The changes can incorporate a minor update to your website and other visual elements or it can be bold and dramatic, changing everything from the logo to the online presentation of your business.

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Why

Re-branding is an opportunity to re-position yourself in the mind of the public. It is a chance to alter the message your company is trying to convey.
Customers and potential customers will judge your look. They will decide on the quality of your product or service based on the presentation of your brand.

Many customers will first encounter your brand online as they research companies in the industry. A good design can exude confidence in what you do and set you as a reliable leader in the marketplace.

What

Keep an eye on what others in your industry are doing. Are you keeping up with the design trends? Does your design and brand express who you are as a company?
It is important the website reflects who you are as a company. It tells your story and can often be the first port of call for potential customers.

Web design is a fluid world and constantly transforming. Designers have moved from static websites to more responsive designs, allowing the customer to be more fully engaged online with your company.

The colors, fonts and style you use can convey the personality of your business.
Is your website too much? Many customers are attracted to simple, clear websites that focus on a single message rather than overwhelm them with text, photos and videos.

Research has shown that people are also looking for authentic brands with a strong message and meaningful experience.
If your website hasn’t been updated in a few years, it may be time to freshen up your look.

Timing

With the coming of a new year everyone is in a reflective mood. Ready to put the past year behind them and set new goals for the upcoming year. There is excitement in the air. This is a prime time to introduce your new look and find a receptive audience.

Conclusion

Whatever changes you make, always be sure to show your customers how much you value them by informing them about the changes.

At Maxiom Technology we excel at helping companies re-brand. From non-profit, government and private business we can help your online presence reflect the message your company wants to convey.

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George Railean

Lead UX Designer

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